Maxxd Marketing

Over the years, modified cars have become more and more popular and the UK has seen a massive change in styles and automotive fashions.

Car styling has been around for years and was probably as its strongest point about 6 years ago when a high majority of car enthusiasts were into fibreglass bodykits, loud exhausts and bass systems that would rupture your stomach.

We have been working very closely with the scene over the past few years and have seen some dramatic changes and most recently some major players go bang. This is mainly due to the current state of the British economy and the fact that not as many people nowadays can afford to spend money on their cars.

The launch of the In Car Sat Nav system took the Country by storm and hundreds of companies reaped the profits of everyone wanting a Sat Nav stuck to their windscreen. Unfortunately, this was to be a short term fix for in car entertainment specialists when Halfords took hold of the market by buying units in bulk, cutting prices to a stupid level thus creating a knock on effect through out the whole industry.

Since the launch of the Fast and Furious films alot of enthusiasts turned their heads to the Japanese market and we saw the streets flooded with Civics, Skylines & the famous Nissan 200sx. These are still popular cars and many are now taking up drifting and drag racing at places such as Santa Pod. One thing you will not see as much now is a fully kitted car covered in fibreglass and bling rims. Its declining due to money and an increase in the performance side.

The industry has definately taken some serious knocks and we are always wondering to ourselves if it will ever pick up again ???

Will a new fashion take over and get people spending again or is this it?

What else is going to happen to the industry, whats next ?

Only time will tell…………………..