Maxxd Marketing

Today, we had to deal with a situation that no business owner ever wants to have to deal with.

We were liasing with a client who were interested in advertising, and they were also talking about a few other things they’d like to do with us. Then, at the last minute they pulled out, but had got some flyers made up with our logo on them. And to top it all off, they used the incorrect logo.

Now we didnt want to fall out with this company, as no one wants bad marks against their name. But at the same time, they used a logo of ours, incorrectly, and without our permission.

So what do you do in a situation like this?

Do you follow it up - as the logo is copyrighted?

We decided to let it pass, as to be fair its free advertising for our club - even if the logo looks rubbish. We sought advise from our legal representative and she told us to make sure they were aware of the fact they had breached copyright, and to make sure that it doesnt happen again with us - or with any other company they deal with.

It was quite an unpleasant situation to be in, and it could of turned messy. Its deffo been something we’ve learnt from though.

We paid a visit to a few clients today too, one of them is giving us some cool demo cars to use in our magazine.

More tomorrow.