Maxxd Marketing

Today has gone real fast.. Its been a day of decisions and risks. Did I mention that it has gone fast?

We have decided today after alot of thought and head scratching that we are going to take on a member of staff, to help out with the sales for the MaxxDirectory. Initially they will be working two days per week making cold calls promoting and selling the advertising. We think this is a good idea and will help develop the business further, as they will be totally independent and concentrating on one thing and one thing only. SALES !!!

It is something we discussed some time ago but were always a bit worried about things going wrong. However, looking at the bigger picture it kinda can’t go wrong. Going on the sales conversion rates and the number of calls that can be made over two days, a very small number of sales need to be made in order to cover costs. As this person will be doing nothing other than making sales calls it will be easier for them to close sales.

They will have NO distractions and will not become involved in ANYTHING else!!!

How I can see the sales working are as follows: Tuesday - 80 cold calls and information sent via email then on Thursday 80 follow up calls to be made. From 80 leads going on a low conversion rate of 1 in 10 we would expect 8 sales (more is achievable but this is a minimum requirement). With the right person and determination I feel this can be pushed to 1 in 5 which would eventually give us 16 sales per week.

Interviews are taking place next week, we are using a local recruitment company, who are confident that it will all work very well. It will be nice for someone else to take care of the sales and allow myself to concentrate on the front page deals with the larger companies and manufacturers aswell as develop the business further and start looking into other aspects of the future of Maxxd.

Olly’s currently working on the websites and has had alot to do since the new site was launched, its been a little nightmare but has been well worth it. I am still getting used to it, have not really had that much time to mess around with it recently. The new .com site can do so much. Roll on more members and profiles. Lookin good so far !!

We are in the final few days for the magazine, all is hectic, roll on Modified Nationals!

Oh my gosh, how slack are we? We have had a very hectic two weeks rebuilding Maxxd.com. We have decided that instead of having the .com page with forums, event reports and a gallery - then the .info page with event/car features and a gallery, we would put all the information on .info, and have a proper community script installed and configured on .com. This has meant that the users of Maxxd.com are entirely responsible for the content on there. Pictures are uploaded by the users, and all the info on the profiles is filled out by them. Its kind of like myspace but better.

At first a few people frowned upon the change, but i think thats just becasue they are/were unfamiliar with how to use it. Now its been a few days since its been active and people are coming to terms with it now. I can imagine it was a shock to most people, but to be honest its been on the cards for a while.

The beauty of the new site too is you get your own little page. So my page is http://www.Maxxd.com/olstar - its as simple as that! And the user has full control to make that page look like, and contain, whatever they want!

This task has been keeping me and dave busy for the last week and a half. We have also finished websites for two clients and are awaiting the thumbs up from both.

The Maxxd.info Mag is winging its way to the Modified Nationals in two weeks, many cool cars and event reports in there - be sure to get your copy!

We’ll try and keep our blog a bit more updated than we have been doing. You know how it is tho, busy busy!

A new day, a new month. Its very exciting! Today we have been adding the final bits of text and moving stuff around so that we can get everything finished off for our website clients. Its really hard as the websites are for food related places and setting the menu’s out is a right pain!

Hopefully they can be done for tomorrow, and if we’re lucky we might get some free food!

We had a sort break this lunch time, and went out and sat in the sun for a hour. Sometimes  even though the work we do is exciting, its good to take a break and clear your mind.

Mag two is well underway, ollie is in right now just planning mag THREE as we need to keep ahead of the times! Its a totally separate side of the business that is going well, i just wish we could employ ollie to work for us full time. Maybe one day soon eh!