Maxxd Marketing

Sixty six days have passed in the Maxxd offices, and there is so much going off!

We started out focusing on one thing, and we have ended up doing something totally different.

The mag is looking slightly more promising, in the sense that we have managed to pull a few advertisers back onboard. We have also got more pictures for the features, and more writeups. We’re having another meeting with the publishing company tomorrow to ensure we are all on the same wave length

We have started to play about with our google ad’s too. We have noticed a massive increase in revenue earned just by MOVING the ads to different locations. Its as if google knows its at the bottom of your page and doesn’t give you as much cash!

Making your site perfectly search engine friendly, and making the most of google ad’s really is an art. An art that we will perfect!

Dave has been on fire today on the phones, he’s made shit loads of phone calls and sent shit loads of emails. I (Olly) have been listening to music and cracking on with various things as i cant put up with dave having the same conversation with people 400 times. Haha.

More tomorrow guys!

Today, we had to deal with a situation that no business owner ever wants to have to deal with.

We were liasing with a client who were interested in advertising, and they were also talking about a few other things they’d like to do with us. Then, at the last minute they pulled out, but had got some flyers made up with our logo on them. And to top it all off, they used the incorrect logo.

Now we didnt want to fall out with this company, as no one wants bad marks against their name. But at the same time, they used a logo of ours, incorrectly, and without our permission.

So what do you do in a situation like this?

Do you follow it up - as the logo is copyrighted?

We decided to let it pass, as to be fair its free advertising for our club - even if the logo looks rubbish. We sought advise from our legal representative and she told us to make sure they were aware of the fact they had breached copyright, and to make sure that it doesnt happen again with us - or with any other company they deal with.

It was quite an unpleasant situation to be in, and it could of turned messy. Its deffo been something we’ve learnt from though.

We paid a visit to a few clients today too, one of them is giving us some cool demo cars to use in our magazine.

More tomorrow.

We came in this morning to find out that three companies had pulled out on the advertising. We felt like we have been kicked in the stomach big time.

We are now trying to pull back this lost advertising but only have six days to do so. The pressure is on. For now Project Golf is on hold as we are not in a position to do everything we needed to. It will still happen but may be left for a more appropriate time. Were probably gonna do an intro to the idea in the first mag, then the actual finished product in the second, that at least gives us another month!
We are having to dedicate a lot more time to this magazine than first expected, but we dont mind as the advertising and marketing benefits for Maxxd are second to none…
Ollie came in today to help write a few things up for the mag, he has become our feature editor and will probably do a lot of the magazine work if it becomes a full time thing. Fingeres crossed eh!

This week so far has been mental, this is definatly a sign of how our futures are set to be, fast paced, non stop and INSANE!

Got to go!