Maxxd Marketing Blog

Today has gone real fast.. Its been a day of decisions and risks. Did I mention that it has gone fast?

We have decided today after alot of thought and head scratching that we are going to take on a member of staff, to help out with the sales for the MaxxDirectory. Initially they will be working two days per week making cold calls promoting and selling the advertising. We think this is a good idea and will help develop the business further, as they will be totally independent and concentrating on one thing and one thing only. SALES !!!

It is something we discussed some time ago but were always a bit worried about things going wrong. However, looking at the bigger picture it kinda can’t go wrong. Going on the sales conversion rates and the number of calls that can be made over two days, a very small number of sales need to be made in order to cover costs. As this person will be doing nothing other than making sales calls it will be easier for them to close sales.

They will have NO distractions and will not become involved in ANYTHING else!!!

How I can see the sales working are as follows: Tuesday - 80 cold calls and information sent via email then on Thursday 80 follow up calls to be made. From 80 leads going on a low conversion rate of 1 in 10 we would expect 8 sales (more is achievable but this is a minimum requirement). With the right person and determination I feel this can be pushed to 1 in 5 which would eventually give us 16 sales per week.

Interviews are taking place next week, we are using a local recruitment company, who are confident that it will all work very well. It will be nice for someone else to take care of the sales and allow myself to concentrate on the front page deals with the larger companies and manufacturers aswell as develop the business further and start looking into other aspects of the future of Maxxd.

Olly’s currently working on the websites and has had alot to do since the new site was launched, its been a little nightmare but has been well worth it. I am still getting used to it, have not really had that much time to mess around with it recently. The new .com site can do so much. Roll on more members and profiles. Lookin good so far !!

We are in the final few days for the magazine, all is hectic, roll on Modified Nationals!

This entry was posted on Tuesday, May 15th, 2007 at 5:18 pm and is filed under Day to Day. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.